Traton Homes, a top 200 national homebuilder recognized by Builder Magazine, has become an Epcon franchise builder and will build its first age-restricted community under the Epcon brand in Carrollton, Georgia. The builder hopes to fill the void of single-family homes in the Carrollton area with this new 55+ community.
“Epcon has a deep breadth of experience and knowledge in the 55+ market and we knew they would be a valuable asset as we embark on this new venture,” said Chris Poston in a press release, Traton Homes COO. “We believe Epcon’s proven franchise model will give Traton Homes a competitive advantage in the region.”
The new active adult community will be called Windmill Park at Brown’s Farm and will host a total of 200 ranch-style homes at build out. Traton Homes plans to begin construction of this new 55+ community in May and expects to have models ready by August. Windmill Park at Brown’s Farm will also offer residents amenities such as a clubhouse, pickleball and bocce ball courts, and walking trails.
“We’re excited to bring a much-needed single-family, ranch homes community that appeals to the 55+ demographic to Carrollton,” Poston said in a press release. “Carrollton is an ideal location because of its flourishing economy, walkability and many other features that appeal to baby boomers.”
Traton Homes is one of the newest builders to develop communities in the Carrollton area. The builder has developed more than 10,000 homes since 1971 throughout the metro-Atlanta area. Once Traton Homes decided to expand its business into the active adult market, the builder chose to become an Epcon Franchise Builder. Epcon will provide Traton Homes with all of the tools necessary to market to the 55+ homebuyer crowd by providing the builder with marketing and sales programs as well as home designs, development strategies and a network of other franchise builders.
