Even Minto Communities have been surprised at the early success of Latitude Margaritaville in Daytona Beach.

The buzz on Latitude Margaritaville in Daytona Beach has been loud ever since Minto Communities and Margaritaville Holdings announced the game-changing 55+ community back in February 2017. They broke ground on the initial location a month later and opened their sales center in October of that year. But despite all the fanfare and all the excitement, even they couldn’t predict just how quickly homes would be sold here.

Just a week after Latitude Margaritaville was featured all week long on “Wheel of Fortune,” the president of Minto’s Latitude Margaritaville division told the Daytona New-Journal that the community is outpacing expectations over home sales. According to Bill Bullock, Latitude Margaritaville sold its 500th home in early October, just a hair under 12 months since opening the sales center. That’s “more than a half year ahead of original projections” according to Bullock.

That also explains why the community has become so bullish on home starts. They released a new round of homesites in September and showed no signs of slowing down on construction. While they have been averaging nine new home starts per week, that number is expected to rise to 11, per Bullock.

Given the surge of new interest in the community, the speed at which homes here get snatched up likely won’t abate anytime soon. Especially considering a large number of themed amenities are currently scheduled for completion in early 2019. They include The Latitude Town Square, Fins Up! Fitness Center, Latitude Bar & Chill Restaurant, and Paradise Pool, all of which are expected to be completed by early 2019. There are also plans for a private beach club five miles away in Ormond Beach and a large retail center just outside the community.

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