PulteGroup is using high tech devices to help homebuyers view their potential future home. The company has introduced virtual reality headsets that allow prospective buyers to get a peak at their future home via virtual tours. Pulte unveiled the virtual reality headsets at the master-planned community of Starkey Ranch in Odessa, FL and its active adult community The Retreat at Carmel in Carmel, NY.
According to Sean Strickler, division president for the West Florida operations, the virtual reality experience is a great selling tool among new communities like Starkey Ranch where many of the model homes are still under construction. The virtual reality headsets allow potential buyers to experience home tours at Starkey Ranch even though the homes aren’t built yet. PulteGroup used already-built and decorated homes from other communities to create the virtual reality tours. The VR goggles are also being used at Pulte’s 55+ community in Carmel, New York. The Retreat at Carmel offers 27 stacked flat condo floor plans, but the finished models won’t be available until the summer of 2017. In order for homebuyers to get the best buying experience and be able to visualize themselves living in their potential home, the community offers the same virtual reality experience like in Starkey Ranch. Homebuyers can go on virtual tours and watch from a big television screen in the sales center or connect the VR goggles into their smartphone to experience walking around inside their future home from any location they choose. Using this new technology helps Pulte not only get more buyers into the community and sign on the dotted line, but also helps the buyer feel more comfortable knowing they saw a great space that they can call home.