Sep 19, 08 by Bill Ness
With almost 3 million baby boomers turning 62 this year, they enter into a life transition that has almost become a rite of passage — planning their ideal dream retirement. With that, usually comes planning a physical move toward a new lifestyle, which generally leads to moving to a new home or location. All of this can be an exciting opportunity in terms of the real estate market, both for the early retiree and for the real estate market builders and investors.
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Apr 18, 08 by Bill Ness
The AARP recently compiled a report "How Well Do You Know Boomers?" The report focuses on dispelling 10 Boomer Myths by separating fact from fiction. "Boomers are redefining age and changing the way business is done" said Howard Byck, VP Corporate Development for AARP Services. "Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about advertising, and are experimenting with new products."
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Feb 29, 08 by Bill Ness
A recent study by the National Association of Home Builder's Paul Emrath finds that 55+ households now account for 20.9 percent of the new homes purchased in the United States. Emrath announced the findings at the recent International Builder's Show in Orlando.
As the Baby Boomer population ages, the topic of active adult and retirement communities has become a major topic among builders. Part of the weeklong conference in Orlando was devoted to gaining further insight and understanding of this growing market segment. The conference featured talks from other major executives of various active adult community builders.
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Jan 31, 08 by Bill Ness
The National Investment Center (NIC) for the Seniors Housing & Care Industry recently released the 2007 results of its "National Housing Survey of Adults Age 55+." The study is designed to gauge the opinions, attitudes, perceptions and behaviors of people aged 55 and over relating to adult communities. The previous study was conducted in 1998. The nearly ten year lapse since the last study was conducted provided some very interesting findings regarding the awareness and acceptance of age-qualified housing.
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Dec 31, 07 by Bill Ness
If you ever wonder why the Baby Boomer segment (those born from 1946 to 1964) is of such interest to marketers, consider some of the following eight statistics:
1) There are nearly 80 million boomers in America. If American boomers were a country they would be the 16th largest country in the world. There are more boomers currently in America than there are total people in countries such as France, Italy, and the United Kingdom.
2) Boomers represent about 27 percent of the U.S. total population, but they control 67% of the wealth.
3) 50 percent of boomers plan to buy a new home after retirement (Del Webb survey)
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